Keep in mind the premises and scenarios presented in my last post while you read more thoughts, examples, and parallels inspired in real-life situations involving the cost-time-quality triangle.
• One of the forces behind the triangle is precisely the relation between the translators’ income, rates, and working hours. The less language professionals charge, the more they have to work to make ends meet and, most likely, the longer the hours, too. Let’s think of a simple analogy: would you go to a dentist who charges peanuts and have him/her work on your root canal treatment at 9pm knowing s/he has been working almost non-stop since 7am?
• Translation is a mentally strenuous activity. Professionals who are pleased with what they earn and can afford to work just the right amount of time per day (before their brain starts pouring out of their ears) are more able to focus on their texts, do proper research, revise the material as many times as necessary… Needless to say, all these factors influence quality for the better.
• In the book The Entrepreneurial Linguist: The Business-School Approach to Freelance Translation, Dagmar and Judy Jenner draw an interesting parallel between selling cars and translations. They first describe the status quo of BMW:
“[T]he German carmaker BMW certainly does not compete on price. Quite the contrary: the prices are very high, but the world is largely in agreement that the company’s cars are worth the price tag because they are well-made luxury cars. The company’s defining characteristic is quality, not price. BMW has perfected the art of differentiating its products by creating the ultimate luxury vehicle. Potential buyers understand that high quality comes at a price, and know that a BMW costs more than a basic Toyota.”
The authors then conclude that a professional translator who has invested time and effort in education, experience, and professional development should strive to make clients understand and appreciate his/her services “for their top-notch quality rather than their price.”
• Some translators won’t take on rush projects no matter how much you offer to pay. As most of us rely greatly on word-of-mouth marketing, some professionals are more concerned with the quality of their work and their reputation. After all, once a text is out there, very few people will remember—or even know—its production conditions. You might hire a translator saying: “I just need to get the gist of it by tomorrow morning. All I need is something readable.” That’s your need, fine. You pay X times the regular rate and have the translation delivered overnight. Just as any human being working long hours under pressure, translators are more subject to errors, and the text might not be very fluent or smooth. Fine again. However, your boss, business partner, or client might look at the translation, ignoring the conditions in which the text was produced, and think: “What a sloppy translator!” This might be enough to stain a professional’s name, even though s/he delivered the product just as you requested. But let’s not generalize: it doesn’t mean that every rush project is full of mistakes, or that all translators who accept working in these conditions don’t care about their image.
On a lighter note…
By Alejandro Moreno-Ramos