Learning Spanish for Beginners: The Ultimate Step By Step Guide to Start Learning Spanish

Woman on a laptop

First of all: Understand how learning Spanish really works

Before we get started, we need to set some things straight… Because years of language education at school and in traditional courses (maybe even using language apps) have probably left you with some wrong (and counterproductive) ideas about language learning. If we don’t fix that now, you’re going to waste a lot of time.

People who learn (or teach) languages this way see language as a collection of words and grammar rules. A programming language with rules that you use to construct sentences from the ground up every time you want to say something.

So how DOES learning Spanish work then?

  1. You learn some basic words to describe concepts, objects, feelings etc. So far so good.
  2. But now, you start observing native Spanish speakers. You listen to what they say in conversations, and how they say it.
  3. Because you’re observing, you discover exactly how native speakers express themselves… because you have the words and word combinations right in front of you.
  4. While listening, you might start thinking: “Ah, so THAT’s how a Spanish native speaker would say it!”
  5. The structure of their sentences will probably be a little bit different from what you’re used to in your mother tongue. So you get some grammar explanations that explain what you see in the native speaker’s sentences.
    (Read that again. They EXPLAIN what you see in actual speech. They don’t necessarily PRESCRIBE how you should construct sentences like a native speaker! 🙂 )
  6. You’ve now seen which word combinations native speakers use (they’re called chunks), so you know they’re correct. So instead of learning single words, you immediately learn these word combinations. That way, you can bypass a lot of grammar rules.
  7. You start using these word combinations yourself while speaking Spanish.
  8. You keep listening and observing more and more, so you can discover more of these word combinations.
  9. There we go: you speak with natural sentences that a native Spanish speaker would also use. From the very beginning.

I call this the OBSERVATION approach for learning languages — and it’s the fastest way of learning languages I’ve ever seen. What’s more: it’s incredibly intuitive as well 😉

Learn Spanish tips: Testimonial Brian 12-in-12 Challenge Brian

This is what learning with chunks can do for you

What This Guide Is Not About

Alphabet: Sounds of the Spanish Alphabet

Repeat the same question to several Spanish-speaking children, and you might just get different replies! Depending on the area in which you live, now everyone agrees on what official alphabet should look like. However, the leading authority is Real Academia Española (RAE), who says it should look like this:

In fact, if you read a Spanish dictionary, the “ch” and “ll” words are listed separately, and not together with “c” and “l”. All in all, that would bring the total letter count to 29 because of “ch,” “ll,” and “ñ.” Some other sources include “rr” as a separate letter, which would make it 30. Yet other sources do not count the “k” or “w”, because they only exist in borrowed words like whiski and koala.

Spanish Alphabet Fun Facts!

How to learn Spanish: Our 10 key steps

1. Consider a big lifestyle change

For the sake of honesty, it’s worth acknowledging that a dramatic lifestyle change is the quickest way to fluency. Try to put yourself in a situation that makes it impossible for you not to learn Spanish. For example:

Free webinar: Speak about yourself in Spanish

How to introduce yourself in Spanish

How to introduce yourself in Spanish

2. Read as much as possible

Reading in a foreign language might seem challenging, but if you find stories or articles at your level, it can be a huge help. In his top tips to learn a language fast , polyglot Ollie Richards suggests starting with short, simple dialogues that you would find in any textbook.

When you’re reading, you can highlight words and phrases that you don’t understand, note them and look them up. This will help them stick in your mind and broaden your Spanish vocabulary . Reading will also give you an understanding of grammar and how to structure sentences.

3. Take speaking-based Spanish lessons with a tutor

With so many apps and games available to learn Spanish online, it’s tempting to believe that language lessons are no longer necessary. However, if you want to learn a language fast, there’s no substitute for having a professional teach it to you. Online tutoring is a flexible and cost-effective way to do this.

Most importantly for your progress, 1-on-1 tutoring means you’ll have the chance to practice speaking Spanish from lesson #1. Some learners take Spanish lessons for years but can still barely string a sentence together. Others manage to have a basic conversation after only a week or two. The difference? The second group started speaking before they felt “ready!” Speaking is a very different skill from writing, reading or listening, and there’s still no method of practicing that’s as effective as working with a live partner.

If your priority truly is to speak, then speak already! Do other things too, as these are all part of the language learning experience and necessary to live a full life through the language, but speak! Speak NOW. Meet a native in person or online and show them what you’re made of, make mistakes and get through it – this is the best way to speak better quickly.”

Luckily, finding a great tutor to practice your speaking with has never been more convenient or affordable. With online tutoring sites like Preply, a private online Spanish tutor can cost as little as $5 per hour. If you’re serious about learning Spanish, making a human connection with a tutor and investing that little bit of money in lessons will keep you accountable to your goals like nothing else.

We have online tutors in more than 50 languages.

4. Memorize the first 2,000 words

According to the Spanish Dictionary from the Real Academia Española, there are 93,000 words in Spanish. But even when you get to native-level fluency, the most common ones will still be doing most of the heavy lifting in your daily conversations.

It’s common sense that some words appear a lot more frequently than others, and some research suggests that learning the most common 2,000 words will allow language learners to understand 80% of what they need.

    : An online game that helps you learn vocabulary in context. You choose to play with the first 500, 2,000 or 1,0000 most common words. Instead of memorizing them by heart, you select which word fills in a blank in a particular sentence from a list of options. It’s excellent reading comprehension practice.
  • Memrise : a particularly playful flashcard app. There are packs of the most common Spanish words , and plenty of games to help you study them. Check out our detailed review of Memrise if you want to know more. a no-frills flashcard app that has something of a cult following among language learners . It uses spaced repetition techniques to help new words “stick” in your long-term memory.
  • Duolingo : Duolingo is a great free app that allows you to build vocabulary from a basic level. It is limited because you can’t practice or hear real conversations, but it is handy for establishing your first 2,000 Spanish words .

5. Learn the basics of grammar

Many successful adult language learners didn’t enjoy grammar in language lessons in high school. For a lot of us, those memories have just blurred into one prolonged conjugation exercise.

Frequently asked questions

How long does it take to learn Spanish?

It takes the average English speaker about 575-600 hours, or 24 weeks of full-time study, to get fluent in Spanish. So, if you’re only studying one hour per day, that works out to about a year and a half. ‘Fluency’ is difficult to define because everybody progresses at different rates, and there are many contributing factors. However, achieving a conversational level of Spanish is possible for English speakers within 3 months.

How can I learn Spanish fast?

If you’re interested in learning Spanish quickly, you have to be committed. Consume as much of the Spanish language as possible in the first 3 months. Read it, listen to it, and of course, speak it. You can also follow these 10 tips to learn a language fast from polyglot Olly Richards.

How can I learn Spanish for free?

There are lots of great free language learning tools available online. These include apps for both iOS and Android , podcasts , Youtube videos, and blogs on topics like how to introduce yourself in Spanish . These can be a great way to get started without spending a penny. Search for the areas you’re most interested in or the questions you have, and try to find free content on your favorite platforms.

Is Spanish hard to learn?

This is a tough question to answer, but it is a relatively easy foreign language for English speakers to learn . Both Spanish and English use the Roman/Latin alphabet, just like many other European languages, including Portuguese , French and Italian , so in terms of letters used, they are almost identical. Plurals also work in the same way, and there is a lot of shared vocabulary. However, learning Spanish does have challenges. For example, the speed with which native Spanish speakers talk to each other and pronunciation can be difficult for beginners. But, if you’re considering learning Spanish as an English speaker , you shouldn’t be put off by the difficulty.

What is the best way to learn Spanish?

There is no single best way to learn any language. It takes a combination of different study techniques, and each person is different. Despite this, consuming as much Spanish as possible is the best way to start. It doesn’t matter if it is reading, listening, or practicing speaking in 1-on-1 lessons with a tutor ; you need to do as much as possible. The more you do, the faster you will progress. One of the crucial things Spanish learners can do at the start is to learn the regular verb conjugations as these give the basis of forming sentences in the Spanish language .



The 35 Best Resources for Small Businesses


LinkedIn Groups

If you want to connect with other small business owners like yourself on LinkedIn, joining a LinkedIn group provides connections and resources, but there are so many of them that it can be hard to select one. These groups are a little different from typical message boards, but they offer opportunities to find answers, get advice and network.

Each group runs and operates autonomously – some are open to anyone and others are membership only and you need to be accepted by the group manager. A few popular groups are Small Business Marketing Network and Bright Ideas & Entrepreneurs.

Bright Ideas and Entrepreneurs is a popular group with many members, including small business owners, startup founders, angel investors and more. You can get some amazing business insights and share ideas.


Sometimes you just want leading information and resources for small businesses delivered from a friend (or a small business champion). The people listed below are a few of the best to follow if you want to stay current on small business news, ideas, and trends.

1. Barbara Weltman

Barbara Weltman has been an advocate, public speaker, and resource for small business news since the release of her first book, “K. Lasser’s Tax Deductions for Small Business,” in 1995. Since then she has run her website, her “Big Ideas for Small Business newsletter,” and her blog, not to mention written over a dozen books. Weltman is on this list twice because for many business owners, it is easier to scroll through her Twitter feed for trending topics and news events than search her website. However, if you don’t take a minute to read her blog—you’re missing out.

2. Melinda Emerson

Known as the SmallBizLady, Melinda Emerson created #SmallBizChat, the longest-running small business live chat on Twitter. Small business owners tweet their questions or thoughts on current events from all over the world with #SmallBizChat. She’s also a regular columnist for The New York Times and also writes for The Wall Street Journal and MSNBC. Like Barbara Weltman, she shows up on this list twice because not only does she run a boss Twitter account, but also her website and blog are top notch.

3. Dharmesh Shah

Co-founder of Hubspot, Dharmesh Shah also founded the blog, OnStartups.com, which has over 350,000 members in its community. He has invested in over 40 startups and has co-written both “Inbound Marketing: Get Found Using Google, Social Media, and Blogs,” and “Inbound Marketing: Attract, Engage, and Delight Customers Online.” Visit the OnStartups.com blog for small business news, features resources, readings lists, and a question and answer forum.

4. Jill Konrath

Known for her fresh insight into sales strategies, Jill Konrath is also the author of “AGILE Selling and SNAP Selling.” She regularly writes thought-provoking tweets on current events and shares articles from numerous sources. Her blog is a great place to get started to learn the ins and outs of sales.

5. Gene Marks

Columnist and small business owner, Gene Marks, writes regularly on his blog and for the Washington Post, Forbes, Inc Magazine, and Entrepreneur. His Twitter feed regularly shares his articles, business tips, and news; he’s also the author of “Streetwise Small Business Book of Lists” and “The Manufacturer’s Book of Lists.”

6. Amanda Miller LittleJohn

Founder of Mopwater Social PR firm in Washington, D.C., Amanda Miller Littlejohn is nationally recognized as a PR expert. Follow her on Twitter or check out her blog for the latest developments in the PR and social media world. Plus: regular podcasts and events to learn more from the master herself.

7. Women On Business

The Women On Business news site was established in 2007, and since then (with the addition of their Twitter account) has been delivering useful information that women need to be successful in the business world. Their tweets are all about sharing thought-provoking articles and ideas, like how to say no and delegating work.

Frequently Asked Questions

How often should business owners check these blogs?

There’s no right answer as to how often business owners should read blogs. They can help your business, but you likely can’t spend significant time reading them everyday. That’s why we narrowed the list down to a few of the best blogs.

How dependable is the information in these blogs?

We do our best to select verifiable resources when publishing posts. Therefore, you can be assured that the resources are authentic and authoritative. However, we have no control over any of the blogs except for Fora Financial. We do ensure that our posts are fact-checked and edited prior to publishing.

Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author’s alone, and have not been reviewed, approved, or otherwise endorsed by any of these entities.

Post by: Fora Financial

Fora Financial is a working capital provider to small business owners nationwide. In addition, the Fora Financial team provides educational information to the small business community through their blog, which covers topics such as business financing, marketing, technology, and much more. If you’d like to see a topic covered on the Fora Financial blog, or want to submit a guest post, please email us at [email protected] .



Step 5: Manage the BCP Process

Developing Recovery Strategy for Your Business Continuity Plan

Business Continuity Planning

You can help by splitting this big page into smaller ones. Please make sure to follow the naming policy. Dividing books into smaller sections can provide more focus and allow each one to do one thing well, which benefits everyone.

A Business Continuity Planning (BCP) methodology is used to produce a plan to enable an organization to continue in operation in the face of some kind of interruption to its normal operation. The methodology needs to be scalable for an organization of any size and complexity. Even though the methodology has roots in regulated industries, any type of organization may create a BCP manual, and arguably every organization should have one in order to ensure the organization’s longevity. Evidence that firms do not invest enough time and resources into BCP preparations are evident in disaster survival statistics. Fires permanently close 44% of the business affected. In the 1993 World Trade Center bombing, 150 businesses out of 350 affected failed to survive the event. Conversely, the firms affected by the Sept 11 attacks with well-developed and tested BCP manuals were back in business within days.

A BCP manual for a small organization may be simply a printed manual stored safely away from the primary work location, containing the names, addresses, and phone numbers for crisis management staff, general staff members, clients, and vendors along with the location of the off-site data backup storage media, copies of insurance contracts, and other critical materials necessary for organizational survival. At its most complex, a BCP manual may outline a secondary work site, technical requirements and readiness, regulatory reporting requirements, work recovery measures, the means to re-establish physical records, the means to establish a new supply chain, or the means to establish new production centers. Firms should ensure that their BCP manual is realistic and easy to use during a crisis. As such, BCP sits along side crisis management and disaster recovery planning and is a part of an organization’s overall risk management.


The analysis phase in the development of a BCP manual consists of an impact analysis, threat analysis, and impact scenarios with the resulting BCP plan requirement documentation.

Impact analysis [ edit | edit source ]

An impact analysis results in the differentiation between critical and non-critical organization functions. A function may be considered critical if the implications for stakeholders of damage to the organization resulting are regarded as unacceptable. Perceptions of the acceptability of disruption may be modified by the cost of establishing and maintaining appropriate business or technical recovery solutions. A function may also be considered critical if dictated by law. Next, the impact analysis results in the recovery requirements for each critical function. Recovery requirements consist of the following information:

Threat analysis [ edit | edit source ]

After defining recovery requirements, documenting potential threats is recommended to detail a specific disaster’s unique recovery steps. Some common threats include the following:

All threats in the examples above share a common impact – the potential of damage to organizational infrastructure – except one, disease. The impact of diseases is initially purely human, and may be alleviated with technical and business solutions. During the 2002-2003 SARS outbreak, some organizations grouped staff into separate teams, and rotated the teams between the primary and secondary work sites, with a rotation frequency equal to the incubation period of the disease.

The organizations also banned face-to-face contact between opposing team members during business and non-business hours. With such a split, organizations increased their resiliency against the threat of government-ordered quarantine measures if one person in a team contracted or was exposed to the disease.

Damage from flooding also has a unique characteristic. If an office environment is flooded with non-saline and contamination-free water (e.g., in the event of a pipe burst), equipment can be thoroughly dried and may still be functional.

Definition of impact scenarios [ edit | edit source ]

After defining potential threats, documenting the impact scenarios that form the basis of the business recovery plan is recommended. In general, planning for the most wide-reaching disaster or disturbance is preferable to planning for a smaller scale problem, as almost all smaller scale problems are partial elements of larger disasters. A typical impact scenario like ‘Building Loss’ will most likely encompass all critical business functions, and the worst potential outcome from any potential threat. A business continuity plan may also document additional impact scenarios if an organization has more than one building. Other more specific impact scenarios – for example a scenario for the temporary or permanent loss of a specific floor in a building – may also be documented.

Recovery requirement documentation [ edit | edit source ]

After the completion of the analysis phase, the business and technical plan requirements are documented in order to commence the implementation phase. For an office-based, information technology intensive business, the plan requirements may cover the following elements which may be classed as ICE (In Case of Emergency) data:

Other business environments, such as production, distribution, warehousing, etc., will need to cover these elements, but are likely to have additional issues to manage following a disruptive event.



How to Design a Winning Business Model

To find and retaining a market position, a business strategy must either do things different from rivals or the same things in different ways.

Formulate the Winning Strategy
Choose and Capitalize on Business Strategy

T extbooks sometimes explain business strategy simply as a firm’s high-level plan for reaching specific business objectives. Strategic plans succeed when they lead to business growth, a strong competitive position, and strong financial performance. When the high-level strategy fails, however, the firm must either change its approach or prepare to go out of business.

Define Your Terms!

Define Business Strategy

Business strategy is the firm’s working plan for achieving its vision, prioritizing objectives, competing successfully, and optimizing financial performance with its business model.

The choice of objectives is the heart of the strategy, but a complete approach also describes concretely how the firm plans to meet these objectives. As a result, the strategy explains in practical terms how the firm differentiates itself from competitors, how it earns revenues, and where it earns margins.

Business strategy explains how the firm differentiates, generates revenues, earns margins.

Strategy in business—like strategy in chess—must have tangible objectives, a realistic plan for reaching them, and accurate knowledge of strengths and vulnerabilities. [Photo: Battle of the Somme, soldiers on break playing chess. Querrieu, France, October 1916]

Business strategy explains how the firm differentiates, generates revenues, earns margins.

Strategy in business—like strategy in chess—must have tangible objectives, a realistic plan for reaching them, and accurate knowledge of strengths and vulnerabilities. [Photo: Battle of the Somme, soldiers on break playing chess. Querrieu, France, October 1916]

Strategies Reflect the Firm’s Strengths, Vulnerabilities, Resources, and Opportunities. They also Reflect the Firm’s Competitors and Its Market.

Many different strategies and business models are possible, even for companies in the same industry selling similar products or services. Southwest Airlines (in the US) and Ryan Air (in Europe), for instance, have strategies based on providing low-cost transportation. The approach for Singapore Airlines focuses instead on brand image for luxury and quality service. In competitive industries, each firm formulates a strategy it believes it can exploit.

Formulating Strategy Is All About Meeting Objectives (Goals)

In business, the strategy begins with a focus on the highest level objective in private industry: Increasing owner value. For most companies that is the firm’s reason for being. In practical terms, however, firms achieve this objective only by earning profits. For most firms, therefore, the highest goal can be stated by referring to “profits.” The generic business strategy, therefore, aims first to earn, sustain, and grow profits.

An Abundance of Strategies

Strategy discussions are sometimes confusing because most firms have many strategies, not just a single “business strategy.” Analysts sometimes say marketing strategy when they mean the firm’s competitive strategy. And, a firm’s financial strategy is something different from its pricing strategy, or operational strategy. The firm’s many strategic plans interact, but they have different objectives and different action plans.

The Strategic Framework

The strategic framework is a hierarchy. At the top sits the firm’s overall (or generic) business strategy. Here, the aim is the highest-level business objective: earn, sustain, and grow profits. Some may immediately ask: Exactly how does the firm achieve it’s profit objectives?

Firms in competitive industries answer the “how” question by explaining how the firm competes. For these firms, therefore, the overall business strategy is rightly called a competitive strategy. A “competitive strategy” explains in general terms how the firm differentiates itself from the competition, defines its market, and creates customer demand.

However, detailed and concrete answers to the “how” question lie in lower level strategies, such as the marketing strategy, operational strategy, or financial strategy, The marketing strategy, for instance, might aim to “Achieve leading market share.” Or, “Establish leading brand awareness.” Financial strategy objectives might include: “Maintain sufficient working capital” or “Create a high-leverage capital structure.”

What Is a Business Model, Really?

Everyone agrees that executives must know how business models work if their organizations are to thrive, yet there continues to be little agreement on an operating definition. Management writer Joan Magretta defined a business model as “the story that explains how an enterprise works,” harking back to Peter Drucker, who described it as the answer to the questions: Who is your customer, what does the customer value, and how do you deliver value at an appropriate cost?

Other experts define a business model by specifying the main characteristics of a good one. For example, Harvard Business School’s Clay Christensen suggests that a business model should consist of four elements: a customer value proposition, a profit formula, key resources, and key processes. Such descriptions undoubtedly help executives evaluate business models, but they impose preconceptions about what they should look like and may constrain the development of radically different ones.

Our studies suggest that one component of a business model must be the choices that executives make about how the organization should operate—choices such as compensation practices, procurement contracts, location of facilities, extent of vertical integration, sales and marketing initiatives, and so on. Managerial choices, of course, have consequences. For instance, pricing (a choice) affects sales volume, which, in turn, shapes the company’s scale economies and bargaining power (both consequences). These consequences influence the company’s logic of value creation and value capture, so they too must have a place in the definition. In its simplest conceptualization, therefore, a business model consists of a set of managerial choices and the consequences of those choices.

Companies make three types of choices when creating business models. Policy choices determine the actions an organization takes across all its operations (such as using nonunion workers, locating plants in rural areas, or encouraging employees to fly coach class). Asset choices pertain to the tangible resources a company deploys (manufacturing facilities or satellite communication systems, for instance). And governance choices refer to how a company arranges decision-making rights over the other two (should we own or lease machinery?). Seemingly innocuous differences in the governance of policies and assets influence their effectiveness a great deal.

Consequences can be either flexible or rigid. A flexible consequence is one that responds quickly when the underlying choice changes. For example, choosing to increase prices will immediately result in lower volumes. By contrast, a company’s culture of frugality—built over time through policies that oblige employees to fly economy class, share hotel rooms, and work out of Spartan offices—is unlikely to disappear immediately even when those choices change, making it a rigid consequence. These distinctions are important because they affect competitiveness. Unlike flexible consequences, rigid ones are difficult to imitate because companies need time to build them.

Take, for instance, Ryanair, which switched in the early 1990s from a traditional business model to a low-cost one. The Irish airline eliminated all frills, cut costs, and slashed prices to unheard-of levels. The choices the company made included offering low fares, flying out of only secondary airports, catering to only one class of passenger, charging for all additional services, serving no meals, making only short-haul flights, and utilizing a standardized fleet of Boeing 737s. It also chose to use a nonunionized workforce, offer high-powered incentives to employees, operate out of a lean headquarters, and so on. The consequences of those choices were high volumes, low variable and fixed costs, a reputation for reasonable fares, and an aggressive management team, to name a few. (See “Ryanair’s Business Model Then and Now.”) The result is a business model that enables Ryanair to offer a decent level of service at a low cost without radically lowering customers’ willingness to pay for its tickets.

Ryanair’s Business Model Then and Now

This depiction of Ryanair’s business model in the 1980s highlights the airline’s major choices at the time: offering excellent service and operating with a standardized fleet. The airline was forced to redesign its business model in the face of stiff competition.

Ryanair’s current business model rests on the key choices of offering customers low fares and providing nothing free. The rigid consequences include a reputation for fair fares and low fixed costs. Ryanair’s choices are aligned with its goals, generate cycles that reinforce the business model, and are robust given that it has been operating as a low-cost airline for 20 years.

Is it aligned with company goals?

The choices made while designing a business model should deliver consequences that enable an organization to achieve its goals. This may seem obvious until you consider a counterexample. In the 1970s, Xerox set up Xerox PARC, which spawned technological innovations such as laser printing, Ethernet, the graphical user interface, and very large scale integration for semiconductors. However, Xerox PARC was notoriously unable to spawn new businesses or capture value from its innovations for the parent due to a distressing lack of alignment with Xerox’s goals.

The choices that executives make while creating a business model should complement one another; there must be internal consistency. If, ceteris paribus, a low-cost airline were to decide to provide a level of comfort comparable to that offered by a full-fare carrier such as British Airways, the change would require reducing the number of seats on each plane and offering food and coffee. These choices would undermine the airline’s low-cost structure and wreck its profits. When there’s a lack of reinforcement, it’s possible to refine the business model by abandoning some choices and making new ones.

Business Strategy Examples

I’d like to wrap up this article with a collection of short examples extracted from the book, showing each of the strategies we have discussed above in action and applied to a real-life business:

Differentiation Strategy

The goal of a differentiation strategy is not to “compete” with rivals and take them out of business but quite the opposite: its goal is to avoid frontal competition by being unique, and a perception map as we saw earlier can help us do that.

For example, Dr Pepper Snapple Group (NYSE: DPS) owns more than 50 brands of flavored beverages including 7Up, Canada Dry, Snapple, Mott’s, Hawaiian Punch, Orange Crush and Sunkist, all of which occupy leadership positions in the very crowded and competitive refreshment drink shelves.

Different brands belonging to DR Pepper Snapple group. This is at the core of their differentiation strategy.

These products, however, are unique in what they offer and are positioned in their buyers’ minds as top brands in their respective categories, and DPS didn’t need to destroy Coke or Pepsi to achieve its position.

Strategic product re-positioning

If you find yourself in a dogfight over commoditized offers, you can still find a way out by focusing on narrower segments of customers or flipping to a low-price leadership strategy within that segment.

For decades since its introduction in the late 1800s Ivory, a soap bar manufactured by Procter & Gamble (P&G), enjoyed a privileged differentiation leadership position, being the brand that defined and resembled what “cleanness” meant in the soap category.

But when new deodorant soaps and “beauty bars” like Dial and Dove, which featured deodorant and skin care ingredients, became serious competitors in the mid 60s, P&G decided to reposition its iconic brand to become the low-price leader in the soap market, rather than engaging in head-to-head competition with the new entrants.

Ivory re-positioning strategy

The idea of repositioning is to zig when they zag. If low-price competition is tough, then slowly move onto a differentiated position or vice versa. If neither position works, narrow your target segment and move to a niche approach and restart the whole strategy process again.

Low-price leadership and strategy

In the case of Ivory, for example, the air bubbles that helped the soap float also helped reduce costs because the soap needed less materials, which in addition to basic wrapping, lack of deodorant and scent ingredients and low promotion, helped the product achieve costs advantages that other soap bars could not even dream of.

Market penetration strategy

Miller ad to increase appeal to male markets. A big shift in their market strategy.

Don’t forget that customer segments are just categorizations that YOU choose and there are many ways to go about it. So when a market is not growing, slicing it in a different way may help find new segments that could find the product valuable.

Market development strategy

When trying to target new markets, what you must look for is groups of people that could use the benefits of your solutions, but that for any number of reasons haven’t been targeted by your current market segmentation strategy.

Through Nespresso, Nestlé found a way to capture an entirely new market for its coffee: customers who preferred to make a great cup of fresh java at home, rather than having to get in their car or wait in line to buy one.

In this perfectly crafted business strategy, Nestlé created a great “vehicle” to deliver its coffee products making them a perfect match for each other, reminding us a bit of the success of Gillette’s famous razor and blade business model, where the company would make money from the blades, not the razor.

Strategic product improvements

This is the most common type of innovation and the one most people are familiar with. Things like “whiteness” in toothpaste, download speed in internet services, or storage capacity in computers are all good examples of linear product improvements, where every new product just offers more of it.

Basic structure of a corporate venture capital deal

Best Business Strategy Books

The content of this article has been extracted from Strategy for Executives™, a book that provides a fundamental, but practical, framework to understand and create a solid business’s strategy from scratch, applicable to the dynamic conditions that modern executives face in pretty much every market today.

There are many great business strategy books to choose from, including our all-time favorites The Innovator Solution by Clayton Christensen and Understanding Michael Porter by Joan Magretta, but why go through all these different frameworks and ideas, some of them outdated, when you can get a unified map to business strategy that incorporates all of them in a single framework?

Strategy for Executives, which is now free to download here, is based on extensive multi-year research, where we broke down the most popular strategy frameworks of the last 40 years, extracted their core ideas, and tied them all together into a single didactical and self-contained body of knowledge.

The research was led by Sun Wu, a seasoned Fortune 500 executive with more than 15 years of real-life experience, complemented by a thorough revision of more than 300 books and research papers, and over 500 hours of videos, interviews and formal training.

The result is a combination of fundamental concepts and a concise map to the strategy choices that modern executives have to make to thrive in today’s highly competitive markets.

Download Strategy for Executives book



How to handle stress at work


America’s Workers: Stressed Out, Overwhelmed, Totally Exhausted

Perhaps the most poignant detail from Anne-Marie Slaughter’s Atlantic cover story, “Why Women Still Can’t Have It All,” was also one of the smallest: an overworked mother of three who “organized her time so ruthlessly that she always keyed in 1:11 or 2:22 or 3:33 on the microwave rather than 1:00, 2:00, or 3:00, because hitting the same number three times took less time.”

That may be extreme, but it illustrated a familiar feeling, one the writer Brigid Schulte calls “the overwhelm.” In her new book, Overwhelmed: Work, Love, and Play When No One Has the Time, Schulte scrutinizes this state of affairs: Why do we all feel so overworked? How is that feeling different for men than for women? Is a better, less harried life possible? I spoke with Schulte about her research, and a lightly edited transcript of the conversation follows.

Can you start by telling us about what “the overwhelm” is, how you see it now after years of research and writing on the topic, and how you think that your understanding differs from the conventional one?

This whole book started when a time-use researcher told me I had 30 hours of leisure a week. And when I told him he was out of his flipping mind, he challenged me to keep a time diary and he would show me where my leisure was.

The whole premise of his challenge was that there was something wrong with me. That I should have this time, and if I didn’t feel that I did, it was my fault. I already felt totally inadequate—felt that I never did enough work, or that it was good enough, that I wasn’t spending enough time with my kids, or that I was so exhausted I was yelling at them, and I stomped around seething that my “egalitarian” marriage left me up late folding laundry or wrapping Christmas presents or doing the dishes while my husband slept soundly.

Before I began working on this book, I thought that’s just how life had to be—fast, crazy, busy, breathless—particularly for working mothers in the 21st century. I didn’t think it could change. I had no role models. And didn’t really stop and think about why. Most everyone I knew was busy, with schedules going every which way. I remember talking to another working mother on my cell phone in the car weeping after going back to work after my maternity leave about how burned out I felt and how I missed the companionship and understanding of the mother’s group I’d joined after maternity leave. “This is it,” she’d said. “This phone call is the only kind of mother’s group you’re going to get now.”

There was also no real national discussion on what I was experiencing. If women were feeling overwhelmed, I had the feeling that the culture just thought, “Tough. You made this choice to work, now deal with it.” That view was always reinforced after I would write a piece for the Washington Post about juggling work and life. I would always get comments about how working mothers were just selfish. I would get into big back and forths with readers who thought working mothers just wanted big houses and were abandoning their kids. They didn’t deserve free time. Anything approaching discussion about feeling overwhelmed was dismissed as a “Mommy issues,” and [the upshot seemed to be] that middle-class women just needed to to get to the spa for an afternoon or take an anti-anxiety med and chill out.

But I discovered soon enough that these are hardly “Mommy” issues—these are human issues, how we work and live, the pressures to spend so much time at work, or living up to crazy ideals, is affecting all of us. And you’re beginning to see the conversation change—even conservatives now are looking at birth-rate declines and work like Stewart D. Friedman’s Baby Bust showing that more young people don’t see a way to combine work and family in a rational way, so are choosing not to have families. That’s huge. That’s when work-life issues become the problem of society, especially one that purports to value families and that wants to survive into the future.

What I discovered in researching the book has been infuriating, enlightening and ultimately liberating. It is so clear now how on the bleeding edge we are of changing gender roles, how so much has changed in our lives and yet how so much remains stuck in amber, in the nostalgia of another era. I’m not just talking about workplace laws which were written in 1938 when the world was a different place and tax policies that favor breadwinner-homemaker family models, but our cultural attitudes, our unconscious biases.

I had one of those “aha” moments when I found the General Social Survey question about whether mothers of preschoolers should work. As late as 2002, the last time the question was asked (at least at the time of my reporting) majorities of both men and women said no, she shouldn’t, or she should only work part-time. What that showed me was such a deep and pervasive ambivalence about working mothers— no wonder we don’t have national policies and workplace cultures to help women better juggle work and home, if we’re deeply conflicted about whether she should be at work at all.

How can work stress affect well-being?

Long-term exposure to work-related stressors like these can affect mental health. Research links burnout with symptoms of anxiety and depression. In some cases, this sets the stage for serious mental health problems. Indeed, one study shows younger people who routinely face heavy workloads and extreme time pressure on the job are more likely to experience major depressive disorder and generalized anxiety disorder.

High levels of stress at work –– and outside of it –– can affect physical health, too. Repeated activation of the fight-or-flight response can disrupt bodily systems and increase susceptibility to disease. For example, repeated release of the stress hormone cortisol can disturb the immune system, and raise the likelihood of developing autoimmune disorders, cardiovascular disease, and Alzheimer’s disease. Chronic stress can also affect health by interfering with healthy behaviors, such as exercise, balanced eating, and sleep.

Work stress can also harm companies or organizations. Burnout reduces job productivity and boosts absenteeism and job turnover, and also leads to conflict between coworkers, causing stress to spread within a workplace.

How can you cope with work stress?

  • Relaxation strategies. Relaxation helps counter the physiological effects of the fight-or-flight response. For example, progressive muscle relaxation helps reduce muscle tension associated with anxiety. To practice this skill, sit comfortably with your eyes closed. Working from your legs upward, systematically tense and relax each major muscle groups. Hold the tension for 10 seconds; release tension for 20 seconds. Each time you release muscle tension, think “relax” to yourself. This skill and many other relaxation strategies can help reduce symptoms of anxiety.
  • Problem-solving. Problem-solving is an active coping strategy that involves teaching people to take specific steps when approaching a roadblock or challenge. These steps include defining the problem, brainstorming potential solutions, ranking the solutions, developing an action plan, and testing the chosen solution.
  • Mindfulness. Mindfulness is the ability to pay attention to the present moment with curiosity, openness, and acceptance. Stress can be exacerbated when we spend time ruminating about the past, worrying about the future, or engaging in self-criticism. Mindfulness helps to train the brain to break these harmful habits. You can cultivate mindfulness skills through formal practice (like guided meditation) and informal exercises (like mindful walking), or try mindfulness apps or classes. Mindfulness-based therapies are effective for reducing symptoms of depression and anxiety.
  • Reappraising negative thoughts. Chronic stress and worry can lead people to develop a mental filter in which they automatically interpret situations through a negative lens. A person might jump to negative conclusions with little or no evidence (“my boss thinks I’m incompetent”) and doubt their ability to cope with stressors (“I’ll be devastated if I don’t get the promotion”). To reappraise negative thoughts, treat them as hypotheses instead of facts and consider other possibilities. Regularly practicing this skill can help people reduce negative emotions in response to stressors.

About the Authors

Nicole J. LeBlanc is a doctoral candidate in clinical psychology at Harvard University, where she conducts research on the association between social factors and the development and maintenance of emotional disorders. She is also a clinical … See Full Bio

Dr. Luana Marques is the director and founder of Community Psychiatry PRIDE at Massachusetts General Hospital and an Associate Professor in Psychology at Harvard Medical School. She completed her PhD in Clinical Psychology at The State … See Full Bio



Gender Reveal Burnout: How Is It Done?

How to Do a Burnout

Chameleon Colors Holi Powder Gender Reveal 1lb Blue and 1lb Pink. Same Premium, Authentic Product Used for a Color Race, 5k, etc.

Method 1

  • Use a Suitable Car — Not all vehicles can perform burnouts. You will need a vehicle that comes with high horsepower. It is also recommended that you use a new car over an old one. Besides, you will get better results if you are using a manual car, although an automatic can still do. You will also need to use street tires to achieve better results. Street tires come in smoother surfaces that can give out more smoke.
  • Engage the First Gear — You should then depress the clutch fully before you rev your car’s engine. Don’t start moving yet. Keep depressing the clutch as you rev the engine even more. You should also engage RPMs up to heat the tires before you let them loose.
  • Lock the Handbrake — After you have popped the clutch, the car tires will start spinning very fast. You can then choose to pop it to speed off to enable you to perform a peel out or lock your handbrake or parking brake to spin off your tires and create a burnout smoke.
  • Release the Clutch — Once you have released the grip, the tires will spin at high speed to release high amounts of burn out smoke. If you want to stop the burnout, release the accelerator slowly and then free the car brakes.
  • Automatic Car — If your car uses automatic transmission, then do the following: Put the transmission into D then hold the footbrake down fully. Then using the throttle pedal, build up the car rev. Once you are ready, release the car’s footbrake to enable it to wheel spin and release large smoke.

Method 2

Steps You Can Use to Perform the Peel Out

  • Try a Donut — Typically, a donut refers to a circular burnout. If you want to do a donut, then you should look for a large open area. The donut location should be free from other cars, people, animals, or any other thing that you may hit. A donut comes with a lot of risks, including losing control of your car at high speeds.

Do the following to obtain a rollback burnout:

Frequently Asked Questions

Car burnouts come with various risks. You risk damaging your car if you subject it to prolonged burnout. When a car is subjected to long burnouts, it tends to overheat. If you are using an automatic car, holding the brake for too long is not advisable as it will wear it off fast. A twenty-second car burnout will wear off your tires down by 20,000 miles.

Yes. It is possible to perform a gender reveal burnout using an automatic car. What determines the quality of your burnout are the tire quality and your car’s horsepower. If you are using an automatic car to perform a burnout, then do the following: Put the transmission into D. then hold the footbrake down fully. Then using the throttle pedal, build up the car rev. Once you are ready, release the car’s footbrake to enable it to wheel spin.

It is possible to achieve a quality burnout using a four-wheel-drive car. You need to press the clutch fully before you rev your car to achieve high performance. Put the car in first gear then pop the clutch to let the wheel spin at high speed. This way, you will achieve the desired burnout.

If the stationary car uses manual transmission, you should rev it to 3500 rpm while you hold the clutch to the floor. You should then release the clutch suddenly to achieve a spin. But if the stationary car uses automatic transmission, you should hold your foot firmly on the brakes while you continuously rev your engine.

Several factors will determine whether your car can perform a perfect burnout or not. Some of the factors you should consider include the weight of the vehicle, whether the car is an AWD, RWD, or FWD. You should also consider your car’s tire compound.

A 50 horsepower car can perform a burnout. However, you should consider other factors such as the car weight, types of tires, and ten car torque before you decide on whether to perform a burnout or not.

Although car burnouts are becoming popular in gender reveal party events, and in informal street racing, it is still illegal in most countries. Car burnouts can lead to severe accidents and road damages.

Gender reveal burnouts are fantastic. In fact, more and more couples are resorting to car burnouts to reveal the gender of their baby. But, before you decide on this method, you should consider a lot of things, including its legality and safety.

The Safety Brief

Alright, folks, you know the drill. We’re talking about burnouts and that means unleashing the power of your engine like it’s nobody’s business. You need to use that thing tucked between your ears to make sure you, nor anybody else, ends up on the wrong end of that machine.

Before we go any further, you should know that burnouts aren’t ­great ­for cars. In doing them, you’re putting a lot of stress on the drivetrain and tires. You practice your hooning at your car’s own risk.

The most important safety tip is not to do burnouts on public roadways or confined areas. Even if you’re keeping the car steady, you can wind up in the lane of oncoming traffic or off the road entirely. We’ve all seen what those Mustangs can do after a quiet meet…

One last thing, don’t go too wild and don’t get scared. The trick to a safe burnout is steady throttle control. Suddenly releasing the gas pedal or mashing the rev-limiter may result in the tires suddenly gaining traction. When they do, the car can hook up and take off right out from underneath you. If you start to lose your nerve, gradually let off of the throttle until the tires stop spinning.

How to avoid burnout in the future

Although it can feel overwhelming in the moment, Dr. Borland reassures that you can recover from burnout. “It takes work,” he says. “It comes down to establishing a meaningful daily routine, and creating and maintaining boundaries so you can attend to your health and well-being while also attending to the responsibilities of your job or your personal life.”

Once you recognize your burnout symptoms, you’re better able to take a break and recalibrate your actions if you do feel your life becoming out of sync. “You can say, ‘You know what, I know how bad this felt last time I dealt with this. I need to do a better job of maintaining that balance and attending to my self-care and those boundaries. I don’t want to get to the point I did last time.’”

Keeping the lines of communication open with your support systems can also help ward off burnout. “That’s another aspect of therapy — you often learn how to communicate,” Dr. Borland notes. “You’re not internalizing these emotions perhaps like you once did.”

At the end of the day, it all comes down to balance. “We often misconstrue the idea of attending to our self-care as somehow being selfish,” Dr. Borland says. “And it’s really not. I often remind my patients that in order to be the best friend, spouse, parent or child, you have to attend to your self-care. If your tank is empty, you can’t be the type of person you want to be to these others in your life.”

To learn more from Dr. Borland about how to identify and recover from burnout, listen to our Health Essentials podcast episode, “How to Deal with Burnout.” New episodes of the Health Essentials podcast publish every Wednesday.



Best Part-Time Jobs for Engineering Students That Pay Well

young woman taking book from shelf

Best Jobs for College Students

Alison Doyle is one of the nation’s foremost career experts and has counseled both students and corporations on hiring practices. She has given hundreds of interviews on the topic for outlets including The New York Times, BBC News, and LinkedIn. Alison founded CareerToolBelt.com and has been an expert in the field for more than 20 years.

Free time can be scarce during college, but when expenses pile up quickly, a part-time or flexible schedule job is a good way to offset costs while ensuring there’s enough time left over for both academics and extracurriculars.

If you’re a college student looking for a job, the best place to start your job search is right on campus. There are tons of on-campus part-time job opportunities and, as a student, you’ll automatically be given hiring priority. Plus, on-campus jobs eliminate commuting time and can be a great way to connect with academic and professional resources at your university. Check with your school’s career office or student employment office for help finding a campus job. If you receive financial aid, also check on jobs available through your campus work-study program.

Of course, there are opportunities for part-time work off-campus, too. Spend a little time digging for the right kind of part-time job, that leaves you with enough time to get your school work done. Also consider lining up an online job, part-time evening job or flexible gig where you can set your own schedule. You’ll be able to up your earnings from the comfort of your dorm room or apartment.

Tour Guide

male student giving college campus tour to two women

If you’re a senior, junior or even a sophomore, chances are you know your campus pretty well. Why not take advantage of that knowledge and work for your college’s admissions department? Admissions relies on outgoing, friendly students to give group and personal tours, and talk to potential students about all that the college has to offer.

How to Land the Job: Ask your admissions department about openings. Not only is it a job that looks good on your resume, it’s also convenient because you don’t even have to leave campus to get to work.

Research and Academic Jobs

1. Internet Researcher ($15-19 USD per hour)

Becoming an internet researcher is a great option if you’re tech savvy – which is almost every college student nowadays. Getting paid to surf the web in the comfort of your own home sounds like a dream job, and really can be one, as long as you’re able to stay on task and find the information you’re looking for.

If you find work as an internet researcher, you could be researching for a broad range of industries, from looking for online information for law firms to doing the legwork for university or college departments. There’s really no limit to who you could be working for when you’re an internet researcher.

2. Research Assistant ($7-28 USD per hour)

Working as a research assistant as a part-time job could be the ideal position for any engineering student who wants to get serious about their education, whether it’s to pursue a career in academia or further their education with a masters or doctorate after they graduate.

If you’re looking for a position as a research assistant at your school, there are two main methods students use to get these jobs. Firstly, you could be lucky enough to find and apply for a job posting through your school’s career center or an online job board. Secondly, you could get close to your professors and talk to them before and after class. Let them know you’re looking for a research assistant position in their department – they might have a position for you!

Being a research assistant would be advantageous if you’d like to make connections in the engineering field or if you’d like to spend more time learning about engineering in an academic setting.

3. Teaching Assistant ($8-18 USD per hour)

If you aced one of the classes you took last year, get in touch with your professor and let them know how much you enjoyed taking the class. When you ask about a teaching assistant position, you might be delighted to find they’re looking for someone for the role already.

However, it’s important to know that being a teaching assistant requires a mastery of the course material you’re working with and strong communication skills to help other students. You need to be confident that you fully understand a subject before you apply for a teaching assistant role.

4. High School, College, or University Tutor ($9-22 USD per hour)

If you’re an engineering student who wants to help other people and likes studying, becoming a tutor could be the perfect position for you. Working as a high school, college, or university tutor is an emotionally rewarding part-time job that could yield many benefits for your future career.

The most common ways to get a job as a tutor is to either apply for a position as a private tutor through a job board or apply for a tutoring position at a tutoring company in your local area. Generally speaking, private tutoring can be more lucrative, but it’s also more complicated to set up. Working for a business that hires tutors is easier, but can often pay less than a private gig.

5. ESL Tutor ($12-41 USD per hour)

Working as an ESL (English as a Second Language) tutor is a great option if you enjoy spending time speaking with new people and learning about different cultures. You can work as a private ESL tutor, as well as work as a tutor for an English language school or business in your area.

Don’t speak another language? No problem! While speaking another language is a definite advantage to teaching someone a new language, you may be surprised to learn that you don’t actually have to be bilingual to be an ESL tutor.

To be a great ESL tutor, you’ll need to have interpersonal and communication skills, patience, and an excellent understanding of the English language. However, if you’d like to become a professional ESL teacher, you may require additional certifications to teach in your area.

Creative and Writing Jobs

6. Freelance Writer ($7-90 USD per hour)

part-time jobs for engineering students - Freelance Writer Jobs

Freelancing as a writer can be extremely flexible and remarkably lucrative, as long as you have the time, determination, and knack for writing to make it work. If you’re a talented writer and know how to turn up well paying writing gigs, freelance writing can be an excellent part-time job solution.

There are many benefits to being a freelance writer, such as working wherever you want, making your own hours, setting your own writing fees, and being able to find clients and projects you genuinely care about. Plus, you get to write for a living, which is a dream come true for many people.

On the other hand, freelance writing is a very competitive gig. It can be hard to find clients and projects, and you need to be timely, responsible, communicative, and disciplined to be successful as a freelance writer. Freelance writing isn’t for everyone, but for some engineering students, it’s the perfect fit for a part-time job.

7. Grant Writer ($7-48 USD per hour)

Working as a grant writer is very similar to working as a freelance writer, except that writing grants is a specialized skill that has very clear-cut rules and goals. While the work can be less varied than freelance writing, grant writing allows you to get really good at a very particular type of written work.

Many grant writers work as freelancers to apply for a small amount of different grants, such as being a freelance grant writer for musicians and artists who apply for government and arts council grants. Other grant writers work as employees for companies, businesses, and non-profits.

8. Social Media Coordinator ($12-25 USD per hour)

If you’re an engineering student who’s addicted to posting to Facebook, surfing hashtags on Twitter, or commenting on Instagram, working as a social media coordinator could be the ideal part-time job for you.

The role of a social media coordinator is to create social media campaigns, run advertising budgets, schedule regular social media posts, and monitor and analyze social media data to find trends, engage audiences, and support the marketing team’s efforts.

9. Freelance Photographer ($11-101 USD per hour)

If you answered, “Yes,” to these questions, then working as a freelance photographer could be a great part-time job for you. It might surprise you that many freelance photographers become successful based on practical experience, not formal training or education.

You don’t need a fancy diploma to become a successful freelance photographer, just an amazing photography portfolio, an ability to hustle for clients and gigs, and savvy business sense.



How to Become A Content Writer

contractor blogging

What is Content Writing?

Content writing is the practice of preparing value-added content pieces that educate the readers, improves branding, solve the confusion, and pulls the prospective customers towards the end of the buying funnel.

Different types of content have unique formats of writing, and content writers must always equip themselves with the techniques of writing to ensure they come up with outstanding content for digital marketing.

For one to become a most-sought content writer, they must be ready to put in more effort into the work. Every content writer must have some research skills to ensure their content is original and high quality.

The essence of content writing is to provide reliable information to a target audience. Therefore, before writing anything, professional content writers must research widely to provide their audience with valid information.

Since every form of content has a unique style of writing, a content writer must, therefore, equip themselves with the different styles to come up with opinionated content. Additionally, the content must be engaging enough to capture the audience’s attention.

Types of Content Writing

If you are looking forward to choosing the right type of content writing that you can invest in for your marketing campaign, you don’t have to look anywhere. Below are some of the most common types of content writing that you can venture:

  • Ghostwriting: in this type of content writing, you hire someone to write you quality content, pay them, and retain the copyright over the content. In this type of writing, both the writer and the person hiring them benefits.
  • Press Release Writing: A press release is the most common type of content writing that most companies use to create brand awareness. If your company is launching a new product or you intend to announce some latest development in company management, you can come up with a press release and publish it in a magazine or newspaper to connect with your target audience. You can also publish a press release on different social media platforms to drive more traffic to your website.
  • Business Writing: This is a form of writing that professionals in a business or company use for internal communication. Examples of business writing include internal memos, official email, and reports.
  • Research Paper Writing: It is a special type of content writing that requires you to have a deep understanding of the subject you want to write. Before you can publish your research paper on a journal, it has to be evaluated by a Ph.D. holder.
  • SEO Copywriting: In this type of content writing, you are simply creating content that can help websites rank at the top of SERP and drive more traffic. You have to include some keywords and internal links on the content to make it SEO-friendly before you can publish it on the internet.
  • Social Media Writing: In this form of content writing, you come up with content that you can post on social media platforms to educate and inform your target audience. The objective of social media writing is to create content that can initiate a conversation so that the audience can engage with your brand by liking and commenting on the post.
  • Technical Writing: It’s about coming up with detail-oriented content like FAQ about products and instruction manuals. To create technical content, a writer must have in-depth knowledge of the subject.

How to Get Content Writing Jobs

You can get content writing jobs a few different ways. It’s best to reach out to companies directly or to apply for freelance content writing positions that are advertised on websites like Indeed.com. Applying to posted calls for freelance writers can be a good way to know which companies are looking for new writers. However, companies that post these ads end up with hundreds, if not thousands, of applicants, which can make it difficult for new content writers to obtain their first clients.

Contacting marketing agencies, content writing companies, magazines, and other companies that put out a lot of content can be a more effective strategy for many writers. The editors at these companies might be too busy to put out an advertisement for new writers and there will be fewer applicants with whom to compete. Fortunately, you don’t need many clients to become a full-time freelance content writer. Many writers have enough work with only a handful of regular clients. If you’re going to charge your clients by the hour instead of per word, using freelance time trackers like Traqq can be a great way to calculate your work hours and show your clients proof of your hourly work.

Best Paid Content Writing Tools

The following tools make it easy and affordable to become a freelance content writer. While there are probably ways to get by without paying for these writing tools, the alternatives may take more time and cost you clients.

Grammarly reviews your work for spelling, grammar, and sentence structure. It’s free to use for these basic features through the browser-based system. The premium version checks for additional criteria, such as plagiarism and passive voice. Since writing errors can cost you a client relationship, this is well worth the annual fee.

You can access Google Docs for free. For some clients, this is enough. However, the industry standard is .docx files from Microsoft Word. To open client files and to properly format documents, you will need a licensed copy of Microsoft Office.

Creating your writer’s website on WordPress.com is easy and affordable. Most freelance content writers don’t need to invest their money on a large custom website hosting provider. A WordPress.com page on a domain you own is enough to host your writing portfolio, biography, and contact information.

How do I start content writing?

1. Enrol in a course

2. Practice your writing talents

3. Develop complementary skills

However, there are other skills that can come in handy, and improve your chances of getting the attention of potential clients. For instance, you’ll need fantastic communication skills to interact with clients and companies you work with.

4. Find your niche

Focusing on a specific area of specialization could mean you work best for companies in the healthcare or technology industry. The more you focus on this space, the more you develop your reputation and attract potential future clients.

Alternatively, your niche could involve looking at a specific aspect of content writing. You might be particularly good at writing engaging blog posts, creating social media content, or producing whitepapers for technical companies.

5. Build your experience

The best way to begin building experience as a content writer is to create a portfolio of work you can share with your employers. These are basically examples of your content, in the form of ad mock-ups, blog posts, and social media campaign ideas.

Contributing to reputable sites, even if you don’t get paid for it, will help to demonstrate your writing skills. You can also consider offering clients a discount price in exchange for a review when you finish their project.

How Much Do Content Writers Get Pay?

Content Writer Annual Salary

Content writing can be a highly engaging and satisfying job role for many people. It’s an exciting career, with plenty of opportunities to be creative work with new people, and develop your skills. However, it also requires significant dedication and hard work.

Alex Chris is a digital marketing consultant, author, and instructor. He has more than 18 years of practical experience with SEO and digital marketing. Alex holds an MSc Degree in eCommerce and has consulted with Fortune 500 companies in different industries. He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites. Connect with Alex on Twitter and LinkedIn.

Digital Marketing Training

What is the workplace/work environment of Content Writer like?

Content writing jobs are research-based jobs that can be easily carried out from the desk. Most parts of the content writing career can be covered from the desk itself. Although depending on the niche one is working on, one might be required to schedule interviews, and travel to certain places in order to collect facts and figures. Mostly, content writers work in corporate industries i.e. spending most of their time in the office over their desk.

Does Content Writer require travelling?

Not Likely

Generally, in the content writing career, one does not have to travel. Though a few times employees might be required to visit a particular place or talk to a particular group of people in order to know the pragmatic scenario depending on the domain of content writing. Travelling totally depends on the niche one is working on. For instance, content specialists working in a travelling domain will be required to travel intensely whereas one working on a normal niche might perform his/her role from the desk itself.

Employment Shifts

Full Time, Part Time, Hourly Basis, On Call, Work From Home

The work can be done remotely, though it depends on the requirements and specifications of the content writing jobs. Jobs for content writers in India have been classified into various categories and depending upon the category/domain one is working for, the requirements and specifications for content writers are decided. There are plenty of business models that hire for content writing jobs to work from home, whereas there are organisations that provide jobs on a full-time basis. Hence, the shift details are uncertain and vary according to the roles and responsibilities one is required to fulfill.

Employment Nature

Contractual, Permanent

Content writing industry holds jobs on both contractual and permanent basis. There are plenty of writers working as freelancers on a contractual basis and also there are full-time employees working for a particular organisation in the career as content writer.

Work Place

Home Office, Office

Presence in Geographical Area

Urban, Semi-urban

Generally, in the career as a content writer, individuals work in corporate sectors which are located in tier-1 cities i.e. urban areas. However, there are plenty of content writers who work remotely and hence can be found in any city around the country. The major hub of content writing is situated in New Delhi, Bengaluru, Pune, and Mumbai. Most of the third-party companies, start-ups, advertising agencies, service providers, business models are situated in these cities and hence creating a plethora of jobs for content writers in India.

Time Pressure

Not Likely

Usually, in the career as a content writer, individuals are required to work 8-9 hours a day from 9 in the morning to 5 in the evening. However, there might be cases where they might be required to work past their normal shift due to the demand for work or clients. Occasionally, they are likely to face some time pressure depending on the workload in content writing jobs.

Overtime Details

Since it is a desk-based job, the workplace is mostly situated in corporate sectors in the career of a content writer. Individuals in the content writing career path are usually not required to work overtime. Although exceptions exist and they might be required to work overtime depending on the demand for their work.

Weekly Hours of Work

Min 45 Hours

Since it is a desk-based job, the workplace is mostly situated in corporate sectors in the content writing career. Jobs for content writers in India does not require to work for overtime. Although exceptions exist and they might be required to work overtime depending on the demand of their work.

How to become a Content Writer?

Clear 10+2

Entrance Examination

Several universities and colleges conduct entrance examinations to provide admissions for content writing courses. Students are required to appear in entrance examinations to get admissions in respective colleges and universities in order to make a career as content writer. Admissions are provided on the basis of the evaluation of student’s performance in the entrance examination. Admissions are also provided on the basis of 10+2 passing percentage. We have mentioned below popular entrance examinations.


Students are required to enroll in a bachelor’s degree programme after successful completion of 10+2. A bachelor’s in journalism or English is ideally preferred by employers. Candidates with a bachelor’s degree in any specialisation can opt for a content writer career. We have mentioned below the popular bachelor’s degrees.

Post Bachelor

Option 1 : After completion of a bachelor’s degree programme, the candidates can further opt for a master’s degree programme without any gap in the academic year. After completion of a master’s degree programme in the related specialization, they can start working in the industry at an entry-level role.

Option 2 : After completion of a bachelor’s degree programme, the candidates can start working in the industry in an entry-level role. After gaining experience of one or two years working in the industry, he or she can further opt for a master’s degree programme.



100 Inspiring Time Management Quotes To Ensure You Never Run Out Of Time!

Time Management Quotes about making it

Time management quotes to inspire productivity

12. “Time is the most valuable coin in your life. You and you alone will determine how that coin will be spent. Be careful that you do not let other people spend it for you.” ― Carl Sandburg

15. “He who every morning plans the transactions of that day and follows that plan carries a thread that will guide him through the labyrinth of the most busy life.” ― Victor Hugo

16. “Habitual procrastinators will readily testify to all the lost opportunities, missed deadlines, failed relationships and even monetary losses incurred just because of one nasty habit of putting things off until it is often too late.” ― Stephen Richards

18. “You get to decide where your time goes. You can either spend it moving forward, or you can spend it putting out fires. You decide. And if you don’t decide, others will decide for you.” ― Tony Morgan

20. Don’t let the fear of the time it will take to accomplish something stand in the way of your doing it. The time will pass anyway; we might just as well put that passing time to the best possible use.” – Earl Nightingale

Funny quotes about time management

time quotes to motivate you and your team in 2021

Philosopher Henry David Thoreau is well-known for questioning what we think we know about society and the world around it. Drawing comparisons to the world all around, Thoreau questions why we are busy and what are we doing with our time? Are we busy like ants, trying to build a new nest, or are we merely keeping busy to fill the time? While it might be funny to think of humans as creatures scuttling about, look a little closer and consider if you’re productively using your day or simply keeping busy for busyness’ sake. Once you’ve done that, it might be time to make some changes to reinvigorate your routine.

time quotes to motivate you and your team in 2021

Although Ms. Chanel might’ve warned against beating on a wall in the hope that it might become a door, her biography paints her as doing just that. Overcoming poverty to become a world-famous fashion designer is no easy feat, after all. Or maybe it’s best to interpret this phrase another way. If you see no solution to your problem – such as a missing door – try another solution, a window perhaps. You are the master of your own fate and timekeeping, so don’t waste it.

time quotes to motivate you and your team in 2021

If it’s getting to the end of the day and you’re sitting and running through a list of all those tasks you need to reassign until tomorrow; you’re not alone. Trying to accomplish too much in one day is a fool’s game, no matter how admirable it may be. There’s simply never enough time to do it all – managing a family, work projects, house cleaning, hobbies, evening classes, etc. In fact, you’d have to be the Flash to get all that done, and he’d probably struggle too. So, if you’ve done your best work, and your team is satisfied, then it’s time to put down that computer or those tools, take a well-earned rest, and accept that those tasks will simply have to wait until tomorrow.

time quotes to motivate you and your team in 2021

Time might pass and the day’s challenges with it, but if you want something to change in your life, then that’s down to you. If you’re content with how things are going, let time pass as it does. But if you have the desire for growth, and to push your company forward, then it’s time to get down to business. Make every moment count by actively engaging in activities that will make that happen. Start by monitoring what you currently do with your time (and what your team does), then adjust that to make it work more efficiently towards your goals. That way, you’ll soon become the pilot of your own success.

time quotes to motivate you and your team in 2021

What are you doing right this second? Aside from reading this article, that is. Are you planning your next meeting, wondering whether to create a conference call for the project or even to get started with that startup idea you had? If you’re like most of us, you might be ‘planning’ these things, but there’s never a deadline. You might say to yourself, “I’ll start on Monday.” Then Monday will roll around, and it’ll be next week, then the next. Take matters into your own hands and get started on working on making the future a reality. When? Well, there’s no better time than the present. What are you waiting for?

time quotes to motivate you and your team in 2021

“If only there were 25 hours in a day or 8 days in a week.” If you’ve caught yourself muttering these phrases, perhaps after another Sunday working, then you may have a problem with time management. Of course, there is enough time for everything if you have no deadlines, but that’s not the reality. To be able to optimize your day and make the most out of the precise time we have, while having a little time to relax, it’s essential to get your timekeeping in order. Sit down the night before and plan the day ahead. Try not to over-schedule yourself, as tempting as it may be, and be realistic about what you can accomplish in a day, without putting any undue stress on yourself. By planning in advance, you’ll save yourself a massive headache and will be able to head to bed and not worry about what tomorrow will bring.



48 Useful Tips to Prepare for Freshman Year of College

Learn More

Money saving tips

1. Keep scouting for scholarships

And because you’ll be applying at off-peak times, you’ll have less competition from other students, and therefore a higher chance of snagging those funds. Every scholarship dollar you earn is a one less dollar tacked onto your student loans.

2. Use the resources you’re paying for

le. Everything you see on your campus is paid for, in part, by your tuition dollars. In that way, not taking advantage of campus resources is like leaving money on the table. You’ve already paid for it. Why not use it?

New Call-to-action

3. Leave your car at home

Most college campuses with dorms are designed to be walkable and that’s especially so these days as colleges compete with each other to be more sustainable. With buses, bikes, college shuttles, and car shares, there are lots of options to get you where you need to go.

4. Comparison shop for your books

5. Take advantage of free pizza

Lots of clubs and organizations offer free pizza if you attend their informational session. What’s not to like about free food? You might even find out about cool programs or opportunities in the process.

6. Consider a small part-time job, especially in your field

Studies have found that students who work 12 hours or less each week actually do better in school than their peers who don’t work, perhaps because the extra obligation forces them to focus and stick to a schedule.

Regardless, working can be beneficial to more than just your wallet—just remember to practice moderation. If you sign yourself up for too many hours at work, your grades will likely suffer as a result.

7. Avoid credit cards

Credit card companies bombard college campuses with credit card offers, hoping young students with no financial experience will sign up, unable to resist the temptation of quick money. But credit card debt can pile up quickly and destroy your credit if you aren’t careful.

Don’t sign up for any credit card offers you receive until you are completely sure you understand how it works and are fully equipped to manage it responsibly. (And don’t just take the salesperson’s word on how easy and great it is. Their job is to get you to sign up.)

Better yet: Take a personal finance course or read books on the topic (there are plenty that aren’t snooze-fests) and learn how to use credit cards responsibly and to your advantage.

8. Pay a bit towards your student loans

If you’ve got a part-time gig and you have a little money coming in, why not kick at least some of it toward any of your student loans that are accruing interest? Making interest-only payments can save you thousands of dollars over the life of your loan, and allow you to get out of debt faster.

It doesn’t have to be a ton — just $10 a month or a chunk of your summer earnings will help whittle down that balance and make your student loan payments that much smaller after you graduate.

9. Scrutinize financial offers and quick-cash work

Some are legitimate, like selling programs for football games or doing experiments for the psychology department. But not all financial offers have your best interests at heart. Be wary of signing your name away for a “free gift.”

10. Get to know the dining hall options

If you’re tired of turkey sandwiches, try other locations on campus. These days, campuses offer a lot of different styles of food to cater to all kinds of students. Depending what resources you have in your room, consider cutting down on your meal plan and buying more groceries you can eat in your dorm, like frozen dinners or PB&Js.

11. Take your bike

Tips for making new friends freshman year

Another big stress point for incoming students is finding a new group of friends. Follow these tips to learn more about student organizations and other ways to make friends your freshman year.


1. Join clubs

Find people that make you feel like yourself and like you belong. Setting up that social network is vital to combatting loneliness and homesickness in your first year of college.

2. Avoid a really serious relationship

More than any other time in your life, college is your time to learn about yourself. It’s a time to explore possible career paths, friends, and interests. A time to go on road trips and explore new places and people.

College students in serious, long-term relationships, rightly so, devote a lot of time to their significant other. But that time and mental energy has to come from somewhere. When you’re spending time with your partner, you’re less likely to be spending that time forging new friendships, trying new things, or just generally focusing on your own needs.

3. Be candid with your roommate(s)

You have to see this person every single day. You also want your room to be a refuge and a place to relax and unwind. But you can’t do that if there’s tension between you and your roommate or roommates.

When a disagreement arises between you, as they tend to do with most roommates eventually, the most important thing to do is talk through it. You could even try texting or emailing if face-to-face is too uncomfortable for you.

4. Leave your dorm room

It’s tempting when you’re going through a transition to isolate yourself and stick to the comfort of your dorm. But keeping yourself roped off is one of the worst things you can do. Isolation is self-perpetuating.

5. Split a ride home

6. Scope out next year’s living situation

Find a good studying place

College life is about seeking a balance between your social and academic activities. As such, look for distraction-free studying areas. The campus library can be an excellent place to start. Alternatively, if you can’t find a suitable reading place, learn to read and prioritize in the face of distraction. Remember, that your time will not only be occupied by classes alone. You’ll have exams, assignments, and studying commitments. Therefore, you need to make sure you prepare for these activities ahead of time. Don’t wait until the last minute to start reading for an exam.

Use your syllabi to categorize and plan your reading schedules. Ask for the programs for each course you are taking from the instructor and plan for your whole semester ahead. This will allow you to work hard and play hard.

Be open-minded about who your friends might be.


“In college, you may meet peers of different races, ethnicities, religions, and immigration status than you. You will meet peers who came up in life richer than you and poorer than you. You will meet peers who are artists, entrepreneurs, writers, math brains, and committed scientists. There is something to be learned from them all and all of these kinds of people can become incredible friends.

“They will influence you in ways you cannot predict, which is why open-mindedness is key. The social aspect of college is surprisingly important for growth and learning. Think of your friends group in college as part of an important network that will stretch into your 20s and beyond.” -Monika Kincheloe, Senior Director, Strategic Initiatives and Partnerships